Baek Jong-won: The Driving Force Behind “Culinary Class War” and Its Success
The true benefactor of Netflix’s “Culinary Class War” is Baek Jong-won, the show’s pivotal figure. His influence is driving significant attention in both YouTube and the broadcasting industry.
At the press conference, PD Kim Hak-min emphasized Baek Jong-won’s essential role, stating, “It was Baek Jong-won who chose us. He is the beginning of this program.” Baek Jong-won expressed admiration for the participants’ cooking skills and admitted to pressuring the production team to deliver quality content.
His hopes were realized as “Culinary Class War” became a huge success, generating buzz and acclaim, with participants receiving numerous invitations for broadcasts and restaurants overwhelmed with reservations.
Baek Jong-won seized the moment, featuring participants on his YouTube segment “Baek Jong-won’s Cooking Secrets.” The episode with Chef Ahn Seong-jae surpassed 12.65 million views, making it the third-highest on his channel, while subsequent videos featuring other participants also drew impressive view counts.
This surge in popularity has positively impacted Baek Jong-won’s current show, tvN’s “The Backpacker Chef 2”, which saw ratings rise from a low of 4.0% to a peak of 6.1% within three weeks, thanks to the chef craze spurred by “Culinary Class War”.
As “Culinary Class War” concludes, Baek Jong-won announced the upcoming launch of ENA’s “Baek Jong-won’s Les Misérables”, featuring notable chefs expected to continue the show’s momentum. Having earned the nickname “the Baek Jong-won that pops up when you turn on the TV,” he is now back in the spotlight, revitalizing his presence in the industry.
Source: Naver
